Daimler AG acquired Freightliner as a wholly-owned subsidiary in 1981, and it soon became a contender to be reckoned with in the Daimler Trucks stable. The introduction of this American truck brand into the South African market in 1995 was seen as an opportunity to transplant the brand’s particular commitment to technological leadership into the local market.
The Freightliner’s rugged looks, combined with its reputation for efficiency and dependability changed the face of trucking in South Africa. At the time of its local launch, it was the first brand to introduce electronic engines, ABS and cab air-conditioning as standard. This set the tone for its continued leadership in terms of safety, ergonomics and performance.
Freightliner lives up to its brand slogan – running smart in whatever it does!